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Brightspeed

Acquisition Marketing Lead

Location:
Charlotte, NC
Opened:
Monday, May 11, 2026
  • Full-time
  • Remote

Job Summary

  • Qualifications: You will thrive in this role if you:
  • Hold a Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Have 5+ years of experience in performance or acquisition marketing, with direct ownership of at least two of the following channels: Direct Mail, Email, or SMS.
  • Have demonstrated experience managing campaign budgets and making independent, data-driven decisions on budget allocation and channel prioritization.
  • Are proficient with email service platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar).
  • Have working knowledge of Direct Mail production processes, including list management, print vendor coordination, and postal logistics.
  • Possess a solid understanding of SMS marketing compliance requirements, including TCPA regulations and opt-in/opt-out management.
  • Familiarity with customer data platforms (CDPs) and CRM-driven segmentation strategies.
  • Are experienced in designing and analyzing A/B and multivariate tests and translating results into strategic recommendations.
  • Demonstrate strong analytical skills and comfort working with data and reporting tools to measure campaign effectiveness and ROI.
  • Have excellent written and verbal communication skills, including the ability to present complex campaign data clearly to non-technical stakeholders. A plus if you have:
  • Experience in telecom, financial services, retail, insurance, or other direct response-heavy industries.
  • Experience managing external agencies or print/fulfillment vendors.
  • Exposure to digital acquisition channels (paid search, display, social) and an understanding of cross-channel attribution. Language Skills:
  • Required: English Physical Demands: Work is primarily sedentary, performed indoors from a home or company office environment. The role…

View the full job description on Brightspeed's careers site.

View job on Brightspeed

Company careers page: https://careers.brightspeed.com/explore-careers-at-brightspeed