Acquisition Marketing Lead

Required Qualifications

• You will thrive in this role if you:
• Hold a Bachelor's degree in Marketing, Business, Communications, or a related field.
• Have 5+ years of experience in performance or acquisition marketing, with direct ownership of at least two of the following channels: Direct Mail, Email, or SMS.
• Have demonstrated experience managing campaign budgets and making independent, data-driven decisions on budget allocation and channel prioritization.
• Are proficient with email service platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar).
• Have working knowledge of Direct Mail production processes, including list management, print vendor coordination, and postal logistics.
• Possess a solid understanding of SMS marketing compliance requirements, including TCPA regulations and opt-in/opt-out management.
• Familiarity with customer data platforms (CDPs) and CRM-driven segmentation strategies.
• Are experienced in designing and analyzing A/B and multivariate tests and translating results into strategic recommendations.
• Demonstrate strong analytical skills and comfort working with data and reporting tools to measure campaign effectiveness and ROI.
• Have excellent written and verbal communication skills, including the ability to present complex campaign data clearly to non-technical stakeholders. A plus if you have:
• Experience in telecom, financial services, retail, insurance, or other direct response-heavy industries.
• Experience managing external agencies or print/fulfillment vendors.
• Exposure to digital acquisition channels (paid search, display, social) and an understanding of cross-channel attribution. Language Skills:
• Required: English Physical Demands: Work is primarily sedentary, performed indoors from a home or company office environment. The role requires regular use of a computer, telephone, and other standard office productivity equipment. Occasional travel may be required for vendor meetings, industry conferences, or internal team events (estimated up to 10% of time). Standard business hours apply, with occasional evening or weekend availability required during peak campaign periods or critical launches.   #LI-RW1 WHY JOIN US? We aspire to contemporary ways of working. Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be. We offer competitive compensation and comprehensive benefits. Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.  Inclusion and belonging are at the center of our grounding belief in Being Real.  When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve. Brightspeed